[Edaily Reporter YUN GI BACK ] CJ ENM CO., Ltd.(035760)is truly living up to its reputation as an “intellectual property (IP) powerhouse.” Over the past month, it has launched three specialized FAST (Free Ad-Supported Streaming) channels on Amazon Prime Video and LG Corp. Channel in the U.S., expanding its content distribution network in North America. As global platforms show growing interest in securing K-content, CJ ENM CO., Ltd. is leveraging its vast content library to expand its reach to international audiences.

CJ ENM CO., Ltd.’s K-dance specialty channel, “CJ ENM K-Dance,” has been available to North American viewers since this month via LGELECTRONICS’ global FAST service, LG Channel. Viewers in the U.S. and Canada can enjoy shows such as “Street Woman Fighter” and “Street Man Fighter” 24 hours a day without any additional subscription fees. Last month, the company launched “CJ ENM CO., Ltd. K-Stories,” a channel dedicated to dramas and movies, and “CJ ENM CO., Ltd. K-Pop,” a music channel, on Amazon Prime Video in the U.S.

Analysts note that this channel expansion is significant because it diversifies the overseas distribution channels for K-content. Moving beyond simply supplying content to traditional broadcasters or over-the-top (OTT) services, the company has expanded its reach to free-to-air channels. This allows it to reach local viewers who do not subscribe to paid OTT services.

This was made possible by the vast library of content CJ ENM CO., Ltd. has built up, ranging from dramas such as “The Tale of the Nine-Tailed,” “Veteran,” “MAMA Awards,” and “MPD Fan Cam” to movies and music programs. There are also positive assessments that the utilization of this content has increased, as existing works are being reintroduced on new platforms.

FAST and ad-supported video-on-demand (AVOD) are new distribution channels that hold promise for expanding the viewer base and generating advertising revenue. CJ ENM CO., Ltd. plans to enhance the value of its content and expand business opportunities through collaborations with global platforms.

Kim Do-hyun, Head of the Content Distribution Business Unit at CJ ENM CO., Ltd., said, “This is meaningful because it allows us to introduce diverse content and hidden gems in new ways,” adding, “We will continue to increase platform collaborations to further expand our reach to K-content fans around the world.”