[Edaily Reporter Lee So-Hyun ] Cafe24 Corp.(042000)is expanding its integration beyond YouTube to include Instagram creator data, enabling brands to directly search for and compare potential collaboration partners.

Cafe24 Corp. announced on the 29th that it has completed integration with the “Instagram Creator Marketplace API.”

The Instagram Creator Marketplace API is Meta’s official API that provides the data and features brands need to find creators to collaborate with and send them proposals.

Brands using Cafe24 Corp. can view Instagram creators’ profiles, key content, and channel size—as well as the country, age group, and gender of their followers—directly from the admin page.

They can search for creators based on specific criteria and compare data across candidates, enabling them to select collaboration partners that align with their product characteristics and target audience.

Analyzing Collaboration Performance via Views, Reach, and Engagement Rate

The performance of content created by creators can also be verified through data.

Based on metrics such as views, reach, interactions, and engagement rates provided by the Meta API, you can analyze the scale of content exposure and user response.

Brands can use this information not only to select creators for collaborations but also to establish the content direction and operational strategy for future campaigns.

Brands can also send direct proposals to potential collaboration partners via “Partnership Messages.”

Brands can send collaboration proposals without having to separately verify a creator’s personal email address, and creators can view these proposals in a dedicated inbox within the Instagram app, separate from regular Direct Messages (DMs).

Collaborative Reels Can Be Used Directly as Ad Content

Instagram Reels created in collaboration with creators can also be used as ad creative through Meta’s “Partnership Ads.”

This allows brands to promote their products using creator content without having to produce new advertising videos, and to run marketing campaigns that drive traffic to their online stores and generate purchases from that content.

Cafe24 Corp. has previously supported collaborations between brands and creators through its “Creator Marketing” and “Matchmaking” services.

Last August, the company integrated the “YouTube Creator Partnerships API,” and with this latest Instagram API integration, it has expanded the range of creator data available for use.

Going forward, Cafe24 Corp. plans to enhance its creator discovery and content performance analysis capabilities and strengthen the integration between its marketing and commerce services to ensure that collaborative content drives actual traffic to and purchases from brands’ online stores.

Lee Jae-seok, CEO of Cafe24 Corp., stated, “The success of creator marketing begins with how precisely we identify collaboration partners that are suitable for a brand and its campaigns.” He added, “By expanding the scope of data to include Instagram creator data, we will support brands in reviewing the data directly and efficiently selecting collaboration partners.”