[Edaily Reporter SHIN MIN JOON ] With the peak shopping season in November upon us, the retail industry has launched a full-scale discount war. Major supermarkets are offering key food items, such as Korean beef and pork, at half price, while e-commerce platforms (online shopping malls) are offering discounts of up to 70% on home appliances and household goods in an effort to attract customers.

According to the retail industry on the 1st, E-MART Co., Ltd. is holding its “Ssuk Day” event through the 8th. E-MART Co., Ltd. is offering a 50% discount on all Korean beef items for customers who pay with a promotional card by that date. With 160 metric tons (t) of inventory prepared, LA-style short ribs and braised short ribs are also available at half price. Domestic pork belly and pork neck are 40% off when Shinsegae Co.,Ltd Points are earned. A 2-kilogram bulk pack of Spanish-style thin-sliced pork belly is priced at 699 won per 100 grams.

A discount event for ready-to-eat foods has also been organized. Through the 4th, the Bacon Potato Pizza will be available for 9,980 won, and the Giant Croissant for 7,980 won. Jumbo BBQ pork ribs will be sold for 14,980 won when paid with a promotional card, and all fried chicken items will be 30% off when Shinsegae Co.,Ltd Points are earned. Among home appliances, the 27-inch GREAT Portable Screen UHD is priced at 599,000 won when paid with a promotional card. Limited-edition items, such as the Pokémon Card Game 30th Anniversary Pack, are also available.

Lotte Mart is running its “Mega Tongkeun” sale through the 11th. Until the 4th, all Grade 1 Hanwoo beef items are 50% off when paid with a participating card. The discount applies to everything from steaks and grilling cuts to cuts for soup and bulgogi. Salmon and king crab are also available at half price, and processed foods come with buy-one-get-one-free (1+1) offers.

Starting on the 5th, customers paying with a participating card will receive a 50% discount on “Kkeutjang” pork belly and pork neck, and flounder sashimi will be sold at half price—in the 10,000-won range. Oysters, whose prices have risen due to reduced catches, have been secured through advance planning with partner companies, and all packaged oyster items will be discounted by 50%. Generously sized early-harvest Jeju tangerines (3 kg per box) will be offered at less than 10,000 won, a discount of about 40%.

Online shopping malls are also joining the large-scale discount event. Coupang will hold “Wow Members’ Day” for Wow members from the 2nd to the 8th. Major brands such as △SamsungElectronics △LGELECTRONICS △Roborock △Dyson △CJ CheilJedang Corp. △Coca-Cola will participate. Over 370,000 products across 16 categories will be discounted by up to 70%.

During the event, 10,000-won and 30,000-won discount coupons will be offered on a first-come, first-served basis every day at 10:00 a.m. and 5:00 p.m. These coupons can be used for purchases of 30,000 won or more and 100,000 won or more, respectively, and customers can receive up to four coupons per day.

Coupang is also hosting “Double 11” from today through the 11th, featuring special deals on products from its Rocket Direct China and Hong Kong stores. With over 900 participating brands—an increase from last year—the event will showcase more than 17,000 products from brands such as △Shaks, △Logitech, △Ozware Ag, △Basha Coffee, △La Roche-Posay, and △Stanley.

Gmarket is hosting “Big Smile Day” from the 2nd to the 13th. During this event, artificial intelligence (AI) will analyze customer demand and purchase reviews to identify competitive special-price items. The number of special-price items has also tripled, from 1,000 to 3,000.

Featured products include the Bolak △S10 MaxV Ultra robot vacuum, the SamsungElectronics Galaxy Z Fold 8 Ultra, Olive Young Black Friday gift cards, and Inspire Resort accommodation packages.

11st is hosting “Grand 11th Day” from today through the 11th. Featuring new AI shopping capabilities, this event includes participation from approximately 180 domestic and international brands and over 8,200 sellers.

Featured products include the △Roborock S10 MaxV Slim robot vacuum, △SamsungElectronics 75-inch Mini LED TV, △LG Corp. Dios AI Objet Collection refrigerator, and △Bodyfriend massage chairs. Select Bodyfriend products are discounted by up to 54%. Fresh foods such as eggs, Jeju tangerines, and raw oysters will also be sold in limited quantities each day.

To celebrate SSG Day, SSG CO., LTD. is showcasing over 100 online-exclusive products in the grocery and lifestyle categories through the 8th. In the grocery category, 25 signature products and over 70 online-exclusive items are being sold at special prices.

Depending on the region, the site is offering grocery shopping subsidies of up to 30,000 won and running a 100-won sign-up promotion for the SSG7 Club membership, which provides 7% cashback on purchases. For household goods, Kleenex Supreme Soft Cica+ toilet paper (27m, 24 rolls) is available as a “buy one, get one free” deal, while the online-exclusive “Bulgogi Full Topping Astronaut Pizza” is offered as a “buy two, get one free” (2+1) deal.