FLO Launches Customized Fandom Marketing for Lisanne’s Comeback… Unveils “Listen Together to Cheer” Campaign
Fandom Gives Away 10,000 “Cheer” Vouchers for the Daesang Awards
A Platform for Real-Time Communication
Lisenne Makes a Comeback with Mini-Album No. 4 ‘PULSE’ After One Year
Building on the Success of ‘LOVE ATTACK’
[Edaily Reporter Yun Junghoon ] FLO, the music platform operated by Dreamus Company(060570)—a partner in the growth of music IP lifecycles—is hosting an exclusive interactive event where fans and artists can enjoy new songs together to celebrate the release of girl group RESCENE’s fourth mini-album, “PULSE.”
Idol group RESCENE has returned with their fourth mini-album, “PULSE”
FLO announced on the 4th that this promotion was planned for “Rimain,” the fandom that has been eagerly awaiting RESCENE’s comeback. RESCENE will gift fans 10,000 “Cheer” tickets prepared by FLO to encourage them to join in cheering for the new songs.
Through playlist links shared on FLO and Lisenne’s official social media accounts, fans can listen to the tracks in real time all in one place and share the joy of the comeback with the artists via comments. The aim is to provide a user experience (UX) that goes beyond simple music streaming by combining real-time communication between the artists and their fanbase.
Lissene’s 4th mini-album “PULSE,” released at 6:00 PM on the 3rd, explores the theme of “the moment when a song I gave to you returns as the voice that lifts me up again”—just as the word “pulse” implies. It tells a narrative where dreams once held alone become reality when shared, and the heartbeat on stage connects to everyday life.
The album features a total of five tracks, including the title track “With,” as well as “Finest Thing,” “Dragon,” “Inside Out,” and “MEME.” Notably, “musk” was selected as the album’s main scent—a signature concept—to sensually express the body heat shared between the stage and the audience. This new release follows the retroactive success of this year’s first mini-album title track “LOVE ATTACK” and marks their first new release in about a year since their previous work, the third mini-album “lip bomb.”
Dreamus Company plans to use this event as a starting point to strengthen the synergy between the artist’s IP and the fandom platform, while maximizing user traffic and time spent on music streaming platforms.
Seong Jin-ah, Head of the Traffic Unit at Dreamus Company, stated, “We prepared this event so that fans and the artist could celebrate the release of the new album together,” adding, “We will create a space where the artist’s music reaches the fans, and the fans’ support, in turn, fuels the artist’s growth.”
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