Devsisters corporation Collaborates with Lotte World Seoul and Busan… “Winter Festival”
Winter Collaboration from the 21st to March 1 of Next Year
Seoul operates under the “Dessert Kingdom” concept, while Busan operates under the “Magic Academy” concept
Connecting the Two Regions Through QR Code Missions and Stamp Rallies
[Edaily Reporter An Yu-ri ] Devsisters corporation(194480)’s “Cookie Run” is coming to Lotte World in both Seoul and Busan this winter. This marks the first collaboration in which a single game intellectual property (IP) is adapted into two distinct themes and presented simultaneously at theme parks in both cities.
The Devsisters corporation announced on the 9th that it will operate “Cookie Run X Lotte World: Sweet Winter Adventure” in partnership with Lotte World Adventure. Lotte World Adventure in Seoul will be decorated based on the “Cookie Run” dessert universe starting on the 21st, while the “Cookie Run X Lotte World Busan: Magic Winter Academy” will begin in Busan on the 28th.
The Seoul venue will transform the indoor first-floor Meeting Plaza, the Lotty Train platform, and Winnie-Bini Plaza into a snow-covered dessert kingdom. An interactive space centered around the Eternal Sugar Cookie will be set up in Winnie-Bini Plaza. Visitors can use a QR code to customize their own cookie, leave a message on the on-screen wishing tree, or collect items through a stepper game to complete the story.
The two locations are also connected through mobile missions. In the “Time Management Bureau’s Special Delivery Mission,” completing three hidden tasks in Seoul will reward players with an Eternal Sugar Cookie sticker and a “Cookie Run: Kingdom” decoration coupon. Visitors who complete all tasks in both Seoul and Busan will receive a separate limited-edition gift and game coupons on a first-come, first-served basis.
At Lotte World in Seoul, a Christmas parade featuring Cookie Run characters and photo opportunities will be held daily. The event will also showcase Cookie Run-themed menu items, pizza, beverage, and pasta sets, as well as collaboration merchandise such as plush keychains and headbands.
Lotte World Busan will be decorated around the concept of touring Shadow Milk Cookie’s Magic School. It plans to offer unique on-site experiences through a mobile stamp rally linked with the Seoul event and various performances.
This is not the first time Cookie Run has collaborated with Lotte World. Last spring, Lotte World Aquarium partnered with Cookie Run to host “Cookie Run in Lotte World Aquarium: Ocean Adventure.” During that period, visitor numbers increased by approximately 27% compared to the same period the previous year. The number of international visitors also rose by about 13%.
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