[E-Daily Reporter YU JIN-HEE ] Oral care specialist KMPHARMACEUTICAL Co.,Ltd.(225430)has successfully established itself in the North American oral care market, the world’s largest. This achievement is driven by the competitiveness of its own brand.

KMPHARMACEUTICAL Co.,Ltd. announced on the 7th that its oral care brand “FOAMGLE” has recorded average quarterly sales growth of over 65% on Amazon in the U.S.

KMPHARMACEUTICAL Co.,Ltd. officially launched FOAMGLE on Amazon, the global e-commerce platform, in July of last year. In the fourth quarter of last year, the brand achieved a sales growth rate of 100% compared to the previous quarter. Following the maintenance of this growth momentum in the first quarter of this year, it recorded an 89% growth rate in the second quarter, achieving significant revenue expansion for three consecutive quarters.

A diversified digital marketing strategy proved effective. The company launched a two-track distribution network that combined sales channels on Amazon with the global short-form video platform “TikTok.” It also sought to create synergy through social media (SNS) marketing targeting MZ-generation consumers. Through these efforts, the company rapidly boosted brand awareness and accessibility.

The key driver behind the expansion of market share is its differentiated formulation. Foamgl is a two-in-one (2-in-1) product with a gentle foam formulation that allows users to brush their teeth (toothpaste) and rinse (mouthwash) simultaneously. It addresses the issue of bulky packaging associated with traditional liquid mouthwashes. It has been tested to reduce five types of bacteria that cause bad breath and periodontal disease by 99.9%. It has also been verified as free of 17 harmful ingredients, proving its safety.

Riding the momentum from the North American market, the company is accelerating its expansion into Asia. In late February, it signed an official distribution agreement with Cosway, a major Malaysian retail company. It also plans to finalize additional export volumes for popular domestic products, such as “Pororo Toothpaste,” within the year. Using this as a springboard, the company is preparing to enter the offline markets of major Asian countries, including Hong Kong, Singapore, and Taiwan.

Baek Seung-won, CEO of KMPHARMACEUTICAL Co.,Ltd., emphasized, “Our successful establishment in North American online channels and the expansion of our distribution network in Southeast Asia are proof of Formgl’s brand competitiveness,” adding, “Based on our stable OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) capabilities, we will increase the proportion of our own-brand business to enhance corporate value.”