[Edaily Reporter An Yu-ri ] KRAFTON(259960)announced on the 23rd that it has completed a strategic investment in Neon Commerce, Inc. (hereinafter “Neon”), a global game commerce infrastructure company. KRAFTON plans to use this investment to fully launch its proprietary payment system.

This investment is part of KRAFTON’s strategy to expand its reach to global users and strengthen its user-centric ecosystem. Based on this investment, KRAFTON plans to accelerate the development of its proprietary payment system and enhance its global payment capabilities.

Neon is a global game commerce infrastructure company that supports game publishers in building, operating, and expanding ecosystems for their users.

According to Linked Inc., the company was founded in 2022 and is based in San Francisco, USA.

Neon provides integrated support that includes a payment system connecting various payment methods into a single platform, compliance with country-specific tax and regulatory requirements, and the development of online stores directly operated by game companies. This provides users with a convenient purchasing experience and offers game companies a service foundation to expand their direct engagement with users.

Based on close collaboration with Neon, KRAFTON plans to internalize its payment service capabilities and provide a more stable and convenient purchasing experience for global users. Going forward, the company intends to enhance payment convenience through its own payment service while creating an environment where it can directly offer various benefits and services to users. Through this, KRAFTON aims to strengthen its global service operation capabilities, expand its points of contact with users, and enhance the competitiveness of its publishing platform.

Thomas Ko, Head of KRAFTON’s Publishing Platform Division, stated, “This investment marks a crucial starting point for KRAFTON to strengthen the service infrastructure that connects us directly with global users,” adding, “Based on the game commerce infrastructure provided by Neon, KRAFTON will deliver better purchasing experiences and benefits while expanding a user-centric service ecosystem.”

Chris Faught, CEO of Neon Commerce, said, “Neon Commerce has focused on providing the scalability and flexibility necessary for game companies to operate direct-to-consumer businesses,” adding, “The game commerce infrastructure we will build together with KRAFTON will set a new standard for the entire gaming industry in the future.”