[Edaily Reporter Han Kwangbeom ] SamsungElectronics(005930)is launching pre-orders for its next-generation foldable phones—the "Galaxy Z Fold8 Ultra," "Galaxy Z Fold8," and "Galaxy Z Flip8"—as well as the smartwatches "Galaxy Watch Ultra2" and "Galaxy Watch9." The pre-order period runs from July 28 to August 3, and the official domestic launch date is August 7.

The newly unveiled “Galaxy Z Fold8 Ultra” will be available in four colors: Violet Shadow, Graphite, Cream, and Green Shadow. Pricing is as follows: the 12GB RAM/256GB storage model is 2,577,300 won; the 512GB model is 2,830,300 won; and the 16GB RAM/1TB model is 3,451,800 won.

The 'Galaxy Z Fold8' is available in Lavender, Graphite, Cream, and Pistachio, with prices set at 2,278,100 won for the 256GB model, 2,531,100 won for the 512GB model, and 3,152,600 won for the 1TB model. The 'Galaxy Z Flip 8' comes in Pink, Graphite, Cream, and Mint, with the 256GB model priced at 1,683,000 won and the 512GB model at 1,936,000 won. Certain colors (Fold8 Ultra Green Shadow, Fold8 Pistachio, and Flip8 Mint) are available exclusively as unlocked models through ‘Samsung.com’ and ‘Samsung Gangnam.’

Pre-orders will be available simultaneously through online and offline channels, including Samsung Stores nationwide, Samsung.com, and mobile carrier stores. At midnight on the 28th, live commerce events will take place on Samsung.com, Coupang, Naver, 11st, Gmarket, and other platforms. Customers who pre-order can pick up their devices and activate them starting August 4.

◇From Double Storage to AI Subscriptions… Plenty of Pre-Order Benefits

There are also a variety of benefits for pre-order customers. SamsungElectronics is offering a “Double Storage” benefit to pre-order customers who purchase the 256GB models of the “Galaxy Z Fold8 Ultra, Fold8, and Flip8,” effectively doubling their storage capacity to 512GB. Customers who purchase the 512GB models of the “Galaxy Z Fold8 Ultra” and “Galaxy Z Fold8” can receive the 1TB storage model (16GB RAM) by paying an additional 310,700 won. This amount is roughly half the 621,500 won price difference between the 512GB and 1TB models.

In addition, customers will receive a 10% discount coupon for the “Galaxy Watch Ultra 2” and “Galaxy Watch 9,” as well as a 30% discount coupon for accessories, all redeemable via the Samsung.com app. Various AI subscription and content benefits are also included, such as a 6-month Google AI Pro subscription, a 3-month Willa subscription, and 11 special game themes from the Galaxy Store. A new lineup of dedicated cases featuring magnets and kickstands has also been unveiled, and the mother-of-pearl cases that garnered attention in the previous Buds 4 series are now available as magnet cases for the Fold 8 and Flip 8.

◇Up to 50% Resale Value Guaranteed… Introduction of the ‘New Galaxy AI Subscription Club’

Enrollment in the “New Galaxy AI Subscription Club,” designed to reduce the financial burden of purchase, will also begin on the 28th. Customers can enroll when purchasing unlocked models at major online and offline retailers, and the 3-year plan now includes loss coverage. Subscribers receive up to 50% of the device’s residual value upon return, Samsung Care+ support, and discounts on accessory packages.

Notably, the 2-year plan for the ‘Galaxy Z Flip8’ introduces the new ‘Flip Youth Subscription,’ which guarantees a 50% residual value—the same as the 1-year plan. The monthly subscription fee for the Fold8 Ultra and Fold8 is 9,900 won for the 1- and 2-year plans and 14,500 won for the 3-year plan, while for the Flip8, it is 8,900 won for the 1- and 2-year plans and 11,500 won for the 3-year plan. Customers who pre-order can receive a trade-in reward based on the device’s base price after applying the double-storage discount.

◇ Watch 9 Series Launches Simultaneously… Event for “Watchku” Participants

New smartwatch models are also available for pre-order. The “Galaxy Watch Ultra 2” is being released in one LTE model (Titanium Silver, Titanium Gray) and is priced at 969,100 won. The “Galaxy Watch 9” 44mm model (Silver, Graphite) is priced at 569,800 won for the LTE version and 539,000 won for the Bluetooth version, while the 40mm model (Cream, Graphite) is priced at 529,100 won for the LTE version and 499,000 won for the Bluetooth version.

Customers who purchase a new Galaxy Watch model by August 31 will receive two 50% discount coupons for exclusive watch bands and a six-month subscription to the “TimeFlick Watch Face.” A “Watch Customization Challenge” is also underway, where participants can personalize their watches and share photos on social media; all participants will receive a clear case, and outstanding participants will be entered into a drawing to win running gear.

Jeong Ho-jin, Executive Vice President of SamsungElectronics Korea, said, “We hope customers will take advantage of the pre-sale to quickly experience our 8th-generation foldable phone lineup—including the Galaxy Z Fold8, a new form factor—which embodies Samsung’s expertise,” adding, “We’ve prepared generous benefits, such as double storage discounts and the Subscription Club.”