[Edaily Reporter Yun Junghoon ] A new option has opened up to rent premium kitchenware—dubbed the “Hermès of the sinkball world”—on a monthly basis without the burden of an upfront cost.

LG HelloVision(037560) Hello Rental announced on the 27th that it is the first in the rental industry to exclusively launch the “Baekjo Evos Smart Sink” and begin full-scale sales. To commemorate this launch, the company is also offering various customer benefits, including a one-month free trial promotion.

This new product is a best-seller from “Baekjo Sink,” a leading Korean sink manufacturer with a 60-year history. It has become a hot topic among homemakers on social media for combining hygiene, convenience, and stylish design. Hello Rental has significantly expanded its rental lineup to include premium kitchenware, focusing on the rapidly growing sink market driven by demand for kitchen remodeling.

The company has targeted newlyweds in their 30s and 40s—who are highly interested in high-end interior design—as well as people in their 50s and 60s looking to replace aging kitchens. The strategy is to significantly lower the barrier to entry for premium sinks by offering reasonable monthly rental fees instead of requiring a large upfront purchase.

The product is offered as an “all-in-one package” that includes not only the sink bowl but also a faucet, a dish scrubber rack, a dish drying rack, a drain, and a drain cover. It boasts hygienic maintenance and excellent durability thanks to features such as a practical, wide, and deep rectangular bowl design; a scratch-resistant embossed pattern; and “Goni Clear Coating” technology that prevents water and grease stains.

Customers can choose from four models to fit their kitchen specifications. With a discount applied via a partner credit card (Woori Card, requiring a minimum spending of 700,000 won in the previous month), the monthly rental fee ranges from 7,900 won to 10,900 won. Installation is free, and the contract includes a nationwide after-sales service warranty for the duration of the contract. Those who sign up during the launch promotion period will receive one month of free rental and a premium knife set on a first-come, first-served basis.

Subscriptions can be applied for through the LG HelloVision HelloRental official online store or the dedicated customer service center, and after consultation with a specialist, customized delivery and professional installation will be arranged.

Kim Ji-soo, Head of the Rental Business at LG HelloVision, stated, “As sink bowls have recently gained attention as the highlight of kitchen interiors, we hope that more customers will enjoy a trendy home lifestyle through our affordable rental service.” She added, “Hello Rental will continue to expand its lineup beyond general home appliances to include kitchen remodeling and home interior design, delivering differentiated value to our customers.”

Meanwhile, LG HelloVision’s Hello Rental, which officially launched in 2016, showcases trendy home appliances from over 90 brands through its nationwide cable TV network. With the exclusive launch of this premium sink bowl as a starting point, the company plans to further strengthen its market dominance by completing its “All-in-One Kitchen Rental Solution,” which encompasses food waste disposers, air fryers, ovens, and more.