[Edaily Reporter KIM EUNG-TAE ] Global cosmetics Original Design Manufacturer (ODM) company COSMAX, INC.(192820)announced on the 27th that it won the “Daesang” in the Promotion category at the “Social Eye Awards 2026,” South Korea’s most prestigious social media awards ceremony.

Hosted by the Korea Internet Professionals Association, the Social iA Awards is a ceremony that selects the most innovative and exemplary social media service cases following evaluation by a panel of 4,000 expert judges. This year, 296 companies competed across 48 categories in 9 divisions spanning 7 platforms, submitting a total of 338 entries.
COSMAX, INC. received high praise for being the first in the industry to pioneer the “M2C (Manufacturer to Consumer) digital communication model,” in which manufacturers communicate directly with consumers, breaking away from traditional “business-to-business” (B2B) communication methods.
The growth in views and followers was also remarkable. During the evaluation period, COSMAX, INC.’s official Instagram channel recorded a total of 21.5 million views—a fivefold increase from the previous year. Total engagement, including likes and comments, reached 530,000—a threefold increase year-over-year. The channel achieved 60,000 followers just two years after its full-scale launch, marking a fourfold surge compared to the previous year.
According to the company, these achievements stem from COSMAX, INC.’s unique “Beauty Trend Magazine” strategy. Moving beyond one-sided, corporate-centric promotion, COSMAX, INC. has built an ecosystem where consumers, clients, and employees can all enjoy content together by incorporating the latest memes and trends. Its flagship content, “Beauty Company Observation Diary,” has amassed 4 million cumulative views, fostering a strong brand fanbase. The company also demonstrated its innovative planning capabilities through initiatives such as the much-talked-about “April Fools’ Day Campaign,” created in collaboration with its client, Skinfood.
COSMAX, INC. previously won the Daesang in the Instagram category at last year’s awards ceremony. It received positive reviews for showcasing content in formats such as vlogs and magazines.
A COSMAX, INC. representative stated, “Winning the Social Eye Awards for two consecutive years is highly significant as it signifies that COSMAX, INC. has been recognized as the ‘leading beauty communication platform’ that is the first to identify consumer trends and engage with them,” adding, “We will continue to strengthen the influence of our channels that connect manufacturers, brands, and consumers, and accelerate our efforts to expand global communication touchpoints.”