[E-Daily Reporter JAEMIN SONG ] SamsungElectronics is expanding its artificial intelligence (AI) home appliance strategy to cater to the specific climates and lifestyles of regions such as India and Latin America. The company plans to position its AI home appliances as “everyday companions” by highlighting features closely aligned with local consumers’ lifestyles, such as fanless cooling, family care, and remote diagnostics.

SamsungElectronics announced on the 16th that it held its global home appliance tech seminar, “The Brief,” in Gurugram, India, for key local media and influencers, showcasing a customized AI home appliance experience.

At the event, the company introduced features centered on “SmartThings,” its AI-based integrated connectivity platform, designed to reduce household chores and manage energy efficiently. The venue was organized into three experience zones: air conditioners, kitchen appliances, and home care and reliability.

In the air conditioner experience zone, the company demonstrated its “Wind-Free” technology, which maintains indoor temperature without direct airflow. It also introduced five airflow control technologies that adjust the direction and intensity of the airflow based on the situation, utilizing the “Motion Blade”—the airflow vane of the “Bespoke AI Wind-Free Pro” air conditioner.

The company also unveiled the “Wearable Good Sleep” mode, which automatically adjusts the air conditioner based on sleep stages and body temperature changes measured by the Galaxy Watch and Galaxy Ring. This feature helps maintain an optimal indoor environment based on the user’s sleep status, even in hot weather.

In the kitchen appliance experience zone, the company demonstrated “Now Brief,” which provides personalized information such as schedules and weather via the screen of the “Bespoke AI Family Hub” refrigerator. It also introduced the “Family Care” feature, which detects the appliance usage patterns of parents living apart and helps check on their well-being if any abnormalities are detected.

The company also emphasized post-purchase management services. “SmartThings Home Care” monitors the status of home appliances and notifies users when it’s time to replace filters or clean the products. With “Home Appliance Remote Management (HRM),” professional consultants remotely analyze the product’s condition and guide users on necessary actions.

SamsungElectronics, which is celebrating its 30th anniversary of entering the Indian market this year, plans to expand its AI home appliance experience to encompass not only products tailored to local lifestyles but also after-sales service. Previously, the company held tech seminars for local media and influencers in São Paulo, Brazil, and Mexico City, Mexico.

Lee Sang-jik, Executive Vice President of SamsungElectronics’ Digital Appliances (DA) Division, stated, “The true value of AI home appliances lies in enhancing consumers’ daily lives and quality of life,” adding, “We will continue to develop AI technologies that reflect regional environments and cultures.”