[Edaily Reporter SOYEON KIM ] SamsungElectronics announced on the 20th that its next-generation glasses-free 3D display, “Spatial Signage,” has been introduced to Everland’s fall horror-themed zone. SamsungElectronics’ cutting-edge display technology has been integrated into Everland’s unique storytelling-themed zone—operated by SAMSUNG C&T CORPORATION’s Resort Division—to enhance the 3D immersion and intensify the horror experience for visitors.

SamsungElectronics appears to be expanding the scope of display applications into the entertainment and experiential content sectors by leveraging its glasses-free 3D technology.

The Spatial Signage was installed on the 18th at “Blood City Zero,” Everland’s flagship immersive horror theme zone for the fall season. The product incorporates SamsungElectronics’ proprietary “3D Plate” technology. It creates a three-dimensional effect that makes it seem as though another deep space exists within the display screen, without the need for separate 3D glasses or special equipment.

A total of five SamsungElectronics displays have been installed in this media horror experience zone. On the 85-inch Spatial Signage located in the center of the experience zone, San from the group ATEEZ—this year’s promotional model for Everland’s Blood City—appears in a bold “zombie idol” look.

On the Spatial Signage, which features a dedicated touch sensor, when visitors touch San in the video, he—transformed into a “zombie idol”—reaches out toward them through a glasses-free 3D effect. It delivers a vivid and overwhelming sense of depth, as if he were about to break through the screen and leap out.

SamsungElectronics’ Smart Signage displays, positioned on either side of the Spatial Signage, are equipped with separate facial recognition and distance sensors. When a visitor approaches the screen, the sensors detect their presence in real time, triggering responsive video content in crisp 4K resolution that shows a zombie approaching the viewer. This further maximizes the horror experience in the horror-themed zone.

Everland’s Blood City is a horror-themed zone that has gained immense popularity among visitors for its unique world-building and distinctive experiential elements. This year, under the concept of “Blood City Zero,” an immersive horror festival is underway through November 22. Through a collaboration with director Lee Seok-hoon—known for films such as *The Pirates* and *The Outlaws 2*—the park is presenting cinematic horror content, including Korea’s first outdoor immersive horror performance.