[Edaily Starin, Reporter Gim Ga Yeong ] Studio Dragon and the Korea Tourism Organization are hosting a “K-Drama Experience Exhibition.”

Studio Dragon announced on the 21st, “We are hosting a K-Drama Experience Exhibition in collaboration with the Korea Tourism Organization at Hiker Ground in Cheonggyecheon, Seoul, from September 18 to November 19.”
This exhibition will feature Studio Dragon’s flagship works, including “Goblin,” “Mr. Sunshine,” “Hotel Del Luna,” “Crash Landing on You,” “Goddess Descending,” “Vincenzo,” “Coastal Village Cha-Cha-Cha,” “Yumi’s Cells,” “Our Blues,” “Queen of Tears,” and “The Tyrant’s Chef,” featuring iconic lines, memorable scenes, OSTs, props, and information on filming locations.
Last June, Studio Dragon and the Korea Tourism Organization signed a Memorandum of Understanding (MOU) to revitalize regional tourism through K-dramas. The “K-Drama Experience Exhibition” is the first follow-up project resulting from this agreement. While there have been offline events promoting individual dramas in the past, it is unusual to organize an event where visitors can experience dozens of Korea’s representative dramas all in one place. English explanations have been included alongside key exhibits and informational signs so that not only domestic visitors but also overseas fans of K-dramas can comfortably enjoy the exhibition.
The exhibition is organized into five zones: Script, Scene, Sound, Prop, and Location. After passing through the entrance—which recreates the reception area from *Hotel Del Luna*—visitors enter the Dialogue Zone, where they can discover iconic lines from the dramas and collect their favorite quotes. In the Scene Zone, they can admire memorable scenes featuring diverse landscapes and select moments they’d like to watch again. In the Music Zone, visitors can listen to OST playlists organized by theme, while the Props Zone allows them to view props actually used in the production. The Location Zone recommends travel itineraries tailored to each visitor’s preferences—based on the tastes revealed throughout the exhibition—and even provides information on tour packages that take visitors to the drama’s filming locations.
A Studio Dragon representative said, “To mark our 10th anniversary this year, we’ve organized this exhibition so that visitors can experience iconic scenes, music, and props from various works—which have been cherished as ‘life-defining dramas’ by domestic and international viewers—all in one place, drawn from the more than 300 IPs owned by Studio Dragon,” adding, “We hope this will be a special opportunity for visitors to rediscover their own ‘life-defining dramas’ through hands-on experiences.”
The “K-Drama Experience Exhibition,” held at Hiker Ground, is open from 10:00 a.m. to 8:00 p.m.
Studio Dragon, a subsidiary of CJ ENM, is one of Korea’s leading drama production studios. It has produced over 300 global premium intellectual property (IP) titles totaling 4,575 episodes, which have garnered widespread acclaim both domestically and internationally.