[Edaily Reporter Yun Junghoon ]KTCorporation(030200)is revamping “My KT,” its flagship customer-facing application (app), into an AI (artificial intelligence)-centric AX (AI Transformation) app, significantly enhancing customer convenience and personalized benefits.

The core of this redesign is the shift toward an AI-centered approach across the entire customer experience. It is designed to minimize the inconvenience customers face when searching for services or waiting for assistance, with AI proactively suggesting the benefits and services they need. This reflects KTCorporation’s vision to provide AI services closely integrated into daily life—going beyond simple Q&A to connect with and facilitate real-world actions in people’s lives. KTCorporation plans to integrate AI agents into its customer service app—which had previously been limited to handling simple inquiries and checking bills—to transform it into a true personalized service portal and a key touchpoint for solidifying its AX leadership.

First, a personalized message section has been added at the very top of the My KT app’s Home and Benefits screens. By analyzing customers’ usage patterns, subscription plans, and membership information, it provides tailored guidance on benefits that are easy to overlook.

The Agent AI “My AI” has been prominently featured within the app. My AI consists of 14 specialized Agent AIs covering key areas such as rate plan inquiries, value-added services, membership programs, and long-term customer benefits. Customers can select recommended questions or ask specific inquiries directly, resolving everything—from guidance to service processing and transfers—interactively in a single session.

To celebrate the app’s relaunch, KTCorporation is holding a customer experience promotion from October 12 to 31. Participants who complete the personalized benefit experience and use My AI will be entered into a drawing to win the latest IT devices, such as the Galaxy Z Fold 8 and Galaxy Watch 9.

Park Hyun-jin, Executive Vice President and Head of KTCorporation’s Customer Division, stated, “This My KT renewal focused on addressing customer inconveniences and proactively providing necessary benefits and AI services,” adding, “We will continue to strengthen our AX leadership by combining our AI and telecommunications capabilities.”

Meanwhile, KTCorporation is strengthening its field-centered management by continuing to expand its “Outreach Customer Listening Forum,” which directly hears from customers and translates their feedback into tangible service and policy improvements. At the forum held on the 28th, various opinions were expressed regarding inconveniences experienced while using in-store digital solutions—such as the table-ordering service “KTCorporation Hi-Order”—as well as support measures needed for business operations. KTCorporation plans to review these suggestions with relevant departments and incorporate them as improvement tasks from the customer’s perspective.