[Edaily Reporter Yun Junghoon ] Comprehensive animation company ANIPLUS INC.(310200)announced on the 29th that it has decided to repurchase 2 billion won worth of its own shares to stabilize its stock price and enhance shareholder value.

Due to the recent decline in investor sentiment across the content market as a whole, ANIPLUS INC.’s stock price has fallen by approximately 35% compared to mid-August. The company believes the current stock price is significantly undervalued relative to key financial indicators such as earnings and cash generation, and plans to take proactive measures—starting with this share buyback—including additional purchases should the undervaluation persist.

The company is also accelerating its business restructuring and organizational reorganization. Following its merger with Animax Broadcasting Korea last June, ANIPLUS INC. appointed the former Chief Strategy Officer (CSO) of Laftel as its CSO in July. Through this move, the company aims to shift away from its existing structure centered on broadcasting and VOD distribution and, with Laftel at its core, build an online and offline fandom platform that encompasses OTT and commerce, thereby accelerating its expansion into the global market.

In addition, the company is introducing a medium- to long-term restricted stock unit (RSU) program to overhaul its employee compensation system.

Under this system, a portion of annual salary increases will be paid in the form of restricted stock—subject to a lock-up period—using treasury shares acquired through this program. The goal is to encourage key personnel to take ownership of their roles and align the interests of the company, its employees, and its shareholders.

ANIPLUS INC. CEO Jeon Seung-taek stated, “The company is currently preparing for major changes across its organization, business operations, partnerships, and investor relations (IR) activities, and we expect to begin seeing tangible results within this year.” He added, “We will certainly repay our shareholders, who have maintained their trust and patience even during periods when the company was undervalued, by enhancing our corporate value.”