[Edaily Reporter KIM JI-WAN ] DaewonPharmaceutical(003220)reported on the 14th that DAEWON CO., LTD., a health supplement brand, announced that cumulative sales of its liquid nutritional supplement “Magnesium King,” launched last September, have exceeded 50,000 bottles just one month after its release.

Magnesium King is showing strong initial sales, driven primarily by online sales and home shopping. The inventory secured through broadcasts on NS Home Shopping and Shinsegae Co.,Ltd. Live Shopping on the 18th of last month sold out completely, and subsequent broadcasts also continued to sell out.

Magnesium King is a liquid dietary supplement that uses magnesium lactate as its main ingredient. It is designed as a 30-mL ampoule that can be consumed directly without water, enhancing convenience.

Each bottle contains 200 mg of magnesium, along with 8.5 mg of zinc and five other functional nutrients, including vitamins B1, B2, and B6. It contains 0 g of sugar and 35 kcal. Each box contains 14 bottles.

Magnesium is an essential mineral involved in the body’s energy metabolism and the maintenance of nerve and muscle function. Since the body cannot produce it on its own, it must be obtained through food or supplements. The Ministry of Food and Drug Safety has recognized magnesium’s role in energy utilization and the maintenance of nerve and muscle function.

DaewonPharmaceutical attributes the initial sales success to consumer demand for convenient nutrient supplementation, which aligns with the convenience of the liquid formulation.

Baek In-young, Head of the Healthcare Business Division at DaewonPharmaceutical, stated, “Selling 50,000 bottles within just one month of launch reflects the demand from consumers who prefer convenient nutrient intake,” adding, “We will continue to introduce health functional foods that enhance ease of consumption and product competitiveness.”

Magnesium King is available for purchase through DAEWON CO., LTD.’s official online store and home shopping channels.