[Edaily Reporter Kim Ji-woo ] CJ Freshway Corporation(051500), a company that has primarily focused on business-to-business (B2B) operations, has begun expanding its product lineup to target general consumers. Leveraging the food research and development (R&D) and manufacturing capabilities it has built up in the foodservice and institutional catering markets, the company is introducing consumer products and expanding its sales reach into the business-to-consumer (B2C) market through online distribution channels.

CJ Freshway Corporation announced on the 15th that it has launched two new low-sugar dressings, the “Fresh One Daily Low-Sugar Dressings,” and will sell them through major online channels such as Kurly.

The product lineup consists of two varieties: “Low-Sugar Oriental Dressing” and “Low-Sugar Sesame Dressing.” The Oriental Dressing highlights the savory umami and tangy acidity of soy sauce, making it ideal for salads, chicken breast, and chilled tofu. The Sesame Dressing emphasizes a nutty flavor and can be used not only for salads and poke bowls but also as a shabu-shabu dipping sauce.

The company explained that the launch reflects consumers’ recent preference for low-sugar foods and the growing demand for convenient meals. In particular, unlike existing large-volume products, the dressings are packaged in 25g single-serving portions for easy everyday use. The products also feature an “Easy-cut” design that allows consumers to tear open the packaging by hand without scissors.

With its enhanced portability, the product targets a wide range of consumption scenarios, from office lunches to picnics, camping, and other outdoor activities. A key feature is the ability to take only the amount needed without having to transfer it to a separate container.

CJ Freshway Corporation has begun selling this new product through major distribution channels such as Kurly and plans to gradually expand its online sales channels in the future. Having developed over 1,000 restaurant sauce recipes annually at its in-house R&D center, the company’s strategy is to leverage the product development and manufacturing capabilities it has established in the B2B market to broaden its reach to general consumers.

A spokesperson for CJ Freshway Corporation stated, “We will develop products that reflect consumers’ diets and lifestyles and expand our sales channels, including online platforms, to make it easier for more consumers to purchase them.”