[Edaily Reporter Yun Junghoon ]SKTelecom(017670)is launching a major pre-order promotion to mark the release of Apple’s first foldable smartphone, the “iPhone Duo.” By combining trade-in offers for used phones with discounts on partner credit cards, the company is significantly reducing the cost of purchase while also offering a wide range of benefits, including free subscription services and limited-edition giveaways.

SKT announced that it will accept pre-orders for the iPhone Duo from 9:00 p.m. on the 16th until 7:50 a.m. on October 23 via its official online store, “T Direct Shop,” and at T World stores nationwide. The official launch date is 8:00 a.m. on the 23rd.

The iPhone Duo features a 7.6-inch internal display optimized for content viewing and multitasking when unfolded, and a 5.4-inch external display that makes it easy to carry when folded. It comes in two colors—Star White and Night Sky—and is available in four storage options ranging from 256GB to a maximum of 2TB.

"Up to 2.21 million won off"… T Direct Shop Offers Unprecedented Deals and "First-Day Delivery"

SKT is launching a large-scale discount event through T Direct Shop to ease the financial burden of purchasing a device. During the pre-order period, the “Lucky Roulette” event will randomly award T Direct Shop gift cards worth up to 300,000 won.

In particular, customers can enjoy discounts of up to 2.21 million won by combining the trade-in program with a partner credit card. By trading in an existing device through “T Safe Trade-in with MinTit,” customers can receive up to 1.17 million won (based on an iPhone 17 Pro 256GB, Grade A), and the first 1,000 participants will receive an additional special bonus of up to 200,000 won. In addition, by combining this with the “SAMSUNG CARD CO., LTD. T Premium” installment purchase benefit (requiring a minimum spending of 800,000 won in the previous month), customers can receive an additional total discount of 840,000 won over two years.

An expedited delivery service is also available. For first-round pre-order customers who complete their reservations by 12:00 PM on the 20th, a special “First-Day Delivery” service will ensure they receive their devices on the day of launch. (Deliveries will be made sequentially once the first-round inventory is sold out.)

From Google AI Plus and TVING benefits to the “Speed011” retro case

There are also plenty of exclusive membership and subscription benefits for pre-order and activation customers. All pre-order applicants will receive a coupon for two Mega MGC Coffee Americano drinks through <CLUB Duo iPhone> in the T Membership app.

Customers who complete activation by November 30 will receive △ a 50,000 won Outback Steakhouse coupon △ a 2-month subscription to Kakao Emoticon Plus △ a 2-month subscription to Baemin Club, among other benefits. Additionally, fall camping vouchers—including a Snow Peak camping experience package—will be awarded through a random drawing.

Support for subscription services has also been enhanced. All customers who activate their service will receive a 2-month free subscription to “T Universe” Google AI Plus (400GB) and a 6-month free subscription to TVING (Standard with ads).

A limited-edition giveaway event featuring collectible items is also drawing attention. Among customers who activate their service by November 30, 1,210 will be selected via a drawing to receive: △ a package containing a baseball player’s autographed ball and memorabilia (210 winners); △ “Speed011” and “TTL” retro-style cases(500 winners), and △special edition cases engraved with autographs from the T1 team (500 winners).

In addition, customers who purchase the latest AirPods, Apple Watch, or iPad alongside their service can receive monthly installment discounts ranging from 12,000 to 24,000 won for up to 36 months through smartphone installment discounts on major rate plans such as “Best 109.”

Koo Hyun-cheol, Head of SKT’s Sales & Marketing Division, said, “We have prepared Apple’s first foldable smartphone, the iPhone Duo, with SKT’s unique benefits and care programs,” adding, “We will continue to provide differentiated value so that every single customer can experience the highest level of satisfaction.”