[Edaily Reporter Yun Junghoon ]LG Uplus(032640)has begun taking pre-orders for Apple’s first foldable smartphone, the “iPhone Duo,” and has become the first domestic carrier to offer a “70% refund after 6 months” promotion. By providing benefits totaling over 1 million won when customers switch carriers or sign up for specific rate plans, the carrier is making an all-out effort to capture demand for foldable phone upgrades.

LGU+ announced that it will begin pre-orders for the iPhone Duo starting at 9:00 p.m. on the 16th through its official online store (U+ Official Online Store) and retail locations nationwide.

LGU+ is offering pre-order customers cumulative benefits worth up to 1,132,000 won, including device discounts, cashback on partner credit cards, additional compensation for trade-ins, and device discounts.

Introducing Korea’s First “6-Month Early Return” 70% Compensation Pass

The highlight of this pre-order campaign is the “70% Compensation Pass” for early return—the first of its kind among Korean telecom carriers. Under this program, customers who activate an iPhone Duo and return their existing device to upgrade to a new iPhone starting in the sixth month will receive up to 70% of the original retail price as used phone points, depending on the timing and condition of the return. (Monthly fee: 18,000 won)

The points earned can be used to pay off phone installment balances or cover monthly service bills. This plan is ideal for customers who want to try out the new form factor of foldable smartphones without any financial burden.

A standard “50% Reward Pass” (monthly fee: 5,000 won), which offers up to 50% of the manufacturer’s suggested retail price as a reward after 24 months of service, is also available. Customers who activate an iPhone Duo via number porting and sign up for the Reward Pass by November 30 will receive the 24-month Reward Pass monthly fee for free.

“Maximize Benefits When Porting Your Number”… Unprecedented Discounts on AI Smart Glasses and AirPods

Benefits available through the U+ Official Online Store, a digital-only channel, have also been significantly enhanced. Customers who pre-order and activate their service via number porting will receive a device discount coupon worth up to 300,000 won.

Various device bundle benefits are also attracting attention. Customers who subscribe to the online-exclusive “Nugget 65” plan and purchase AI smart glasses with a manufacturer’s suggested retail price of 690,000 won will receive a 100% discount on the installment payments if they are porting their number, while those upgrading their device will receive an 80% discount.

Additionally, customers who sign up for the “Apple Device Plus Plan 105” or higher will receive a full discount on the 24-month installment payments for the AirPods 5 wireless charging model.

In addition, a variety of promotions are available, including: △ up to 100,000 won in cashback and interest-free installment plans when paying with SAMSUNG CARD CO., LTD. or Hyundai Card; △ up to 180,000 won in additional compensation when using the used phone trade-in service (Cello); and △ full coverage of the 24-month subscription fee for 200GB of iCloud+.

Expanding Offline Experiences at 18 Stores in Gangnam and Hongdae, as Well as at “The Gap Between the Ordinary and the Extraordinary”

LGU+ is also significantly expanding its offline presence to allow customers to experience Apple’s first foldable smartphone firsthand. Demonstration units of the iPhone Duo will be available at 18 flagship stores in major commercial districts such as Gangnam and Hongdae.

In particular, starting October 23, the U+ Lounge on the B1 level of the “U+ Gap Between the Ordinary and the Extraordinary”—a multi-cultural space—will host experiential programs where visitors can trace artwork or engage in creative activities using the iPhone Duo, offering a unique customer experience that blends technology and art.

Customers who pre-order online will receive the “Morning Delivery” service, ensuring their devices are delivered on the morning of the launch day. Additionally, through a random drawing, they will have the chance to win an “Apple Genuine Accessories Package” containing items such as AirPods Max 2, a four-pack of AirTags, and a MagSafe Card Wallet.