[Edaily Reporter Shin Yeong-bin ] LOTTE INNOVATE(286940)is partnering with HyundaiMobis(012330) andLG Innotek(011070) to develop artificial intelligence (AI) connected car technology. The company plans to expand the technology it has accumulated in autonomous driving and intelligent transportation infrastructure to AI connected cars that link vehicles, roads, and transportation services.

LOTTE INNOVATE announced on the 28th that it signed a “Memorandum of Understanding (MOU) for Cooperation in AI Connected Car Technology Development and the Establishment of an Incheon Future Mobility Hub” at the “2026 Connected Mobility Alliance General Assembly” held at PARADISE City in Incheon on the 27th.

Twelve organizations and companies participated in the agreement, including Incheon Metropolitan City, the Korea Automotive Research Institute, LOTTE INNOVATE, HyundaiMobis, LG Innotek, Hyundai Kefico, INTELLIAN TECHNOLOGIES Inc., HL Clemove, Tmap Mobility, Solid, Inc., Autocrypt Co., Ltd., and FESCARO Co., Ltd.

The participating organizations will collaborate on planning joint projects for the AI-connected car technology development initiative, fostering related industries, and establishing the Cheongna AI-Connected Mobility Industry Hub. They also plan to lay the groundwork for future commercialization through joint research, development, and pilot projects.

LOTTE INNOVATE will leverage the technology and operational experience it has gained in areas such as autonomous shuttles, next-generation Intelligent Transportation Systems (C-ITS), and AI smart tolling. The company plans to expand the technology that connects vehicles, road infrastructure, and transportation services into the AI connected car sector to identify new business opportunities.

The company has also recently been expanding its domestic and international collaborations in the mobility sector. On the 20th, it signed an agreement with Gangneung City to build an AI Mobility City and has begun developing and demonstrating mobility services tailored to the region.

On the 21st, the company entered into a strategic partnership with the Qatari investment group Protocol Capital Group (PCG) to pursue entry into the Malaysian multi-lane free-flow tolling (MLFF) market.

Based on its experience in autonomous driving and transportation infrastructure projects in Korea, LOTTE INNOVATE plans to expand the commercialization of its pilot projects while simultaneously entering overseas infrastructure markets and developing next-generation technologies.

The company previously announced at the “2026 Gangneung ITS World Congress” its goal of tripling its mobility business revenue by 2030 compared to current levels.

Yoon Tae-eun, Head of the Mobility Division at LOTTE INNOVATE, stated, “Competitiveness in the future mobility market lies not in individual technologies, but in the ability to organically connect vehicles, transportation infrastructure, and services and commercialize them.” He added, “We will strengthen our foundation for developing AI-connected car technologies and expand collaboration to identify new business opportunities both domestically and internationally, leading to tangible revenue growth.”