[Edaily Reporter LEE YUNHWA ] "The 2026 global wholesale sales target has been revised downward from the previous 4,158,000 units to 4,000,000 units. This adjustment reflects reduced production at domestic plants due to strikes and parts supply disruptions, the resulting decline in export volumes to major markets, and lower sales in the Middle East amid ongoing geopolitical uncertainty. In the fourth quarter, the company plans to expand supply to major markets as domestic plant production returns to normal and to fully ramp up production and sales of new models whose launches have been delayed, thereby driving a recovery in sales volume.
The 2026 revenue growth target on a consolidated basis remains unchanged at 1–2% year-over-year. While a decline in global wholesale sales and a weaker won-dollar exchange rate are expected to weigh on revenue, the company forecasts that these negative effects will be partially offset by robust sales in North America and expanded sales of hybrid vehicles.
The 2026 operating profit margin target on a consolidated basis has been revised downward. Geopolitical uncertainties—such as the U.S.-Iran conflict—that arose after the initial guidance was announced at the beginning of the year have persisted, increasing cost pressures due to rising prices of key raw materials. Additionally, a fire at a parts supplier in the second quarter caused supply disruptions, and strikes that continued through the third quarter led to ongoing production disruptions at domestic plants. The decline in the won-dollar exchange rate also weighed on profitability. After comprehensively considering these changes in the domestic and international business environment, performance to date, and future outlook, the operating profit margin target was adjusted from the previous range of 6.3–7.3% to 5.5–6.5%."
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