Mobile

SamsungElectronics Opens Galaxy Pop-Up Store in London’s Covent Garden

Operating in front of Covent Garden Square from the 23rd to the 25th Hands-on with the Fold 8 Ultra, Flip 8, Watch 9, and More Creating Interactive Spaces for AI Editing, Video Viewing, and More Trailer Pop-ups Expanding to 13 Regions in the UK

Shin Yeong-bin
2026-07-24 23:58:33
[London (UK) = E-Daily Reporter Shin Yeong-bin ] SamsungElectronics(005930)is operating a Galaxy hands-on pop-up store in Covent Garden, London, to coincide with Galaxy Unpacked 2026.

SamsungElectronics announced on the 24th that it is operating a “Galaxy Experience” pop-up store in front of Covent Garden Square in London, UK.
The “Galaxy Experience” pop-up store in front of Covent Garden Square in London, UK (Photo: SamsungElectronics)

The pop-up store will be open from the 23rd to the 25th (local time). Operating hours are from 11:00 a.m. to 7:00 p.m., and on the final day, the 25th, it will be open from 10:30 a.m. to 6:30 p.m.

Covent Garden is considered one of London’s premier cultural and commercial hubs. SamsungElectronics has set up an experience space in front of the square so that local consumers and tourists can experience the new products firsthand during the Galaxy Unpacked event.

At the pop-up store, visitors can try out the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy Watch Ultra 2, and Galaxy Watch 9—all unveiled at Galaxy Unpacked 2026 on the 22nd.

The experience zone features a video viewing area that showcases the new products’ screen ratios, a space where visitors can customize their phones using AI editing features, and installations reflecting the new color options for the Fold8 Ultra, Fold8, and Flip8.

Visitors who follow the promoters’ guidance to experience the key features of the new Galaxy Z series will be treated to snacks such as slushies, coffee, and cookies. Customers who try out all the features and leave a review will receive a coupon redeemable at future Samsung Experience Stores across the UK.

SamsungElectronics is also operating pop-up stores using premium trailers across the UK. These will be held at 13 locations, including Covent Garden, Westfield White City, Cardiff, Leeds, and Manchester.

The trailer pop-up will tour the UK until October 18, offering opportunities to experience the new foldable devices for a total of 40 days.

Meanwhile, the new products unveiled at Galaxy Unpacked 2026 will begin pre-sales in South Korea on the 28th and officially launch on August 7.

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