[Edaily Reporter kim mi-kyung ] SamyangFoods(003230)has opened the first floor of its Myeongdong headquarters to domestic and international tourists visiting Myeongdong.

SamyangFoods announced on the 31st that it has opened the “PEPPO Lounge,” a brand experience space featuring the Buldak character “PEPPO,” on the first floor of its Myeongdong headquarters, offering visitors the opportunity to experience the brand.

The PEPPO Lounge is a space where visitors can experience the SamyangFoods brand. It was designed to provide a cool retreat for domestic and international tourists exhausted by the sweltering heat, while also conveying SamyangFoods’ brand identity. At the lounge entrance, a space has been created to introduce the PEPPO character’s universe and various expressions, accompanied by the message: “This is where it all began, and we’ve opened our doors just for you.”

Visitors can cool off by enjoying drinks and Buldak ice cream at the café, and the space is designed so they can take commemorative photos at a photo zone featuring the Pepo character as a backdrop. Additionally, an exhibition area was set up to showcase key products—including Buldak Bokkeum-myeon, Buldak sauce, the premium broth ramen “Samyang 1963,” and the spicy flavor brands “Maptaeng” and “MEP”—further enhancing the brand experience.

SamyangFoods has produced 10,000 fans featuring the Pepo character and Buldak Bokkeum-myeon, which will be distributed to visitors free of charge. The Pepo Lounge was established following the success of “House of Burn,” a brand-experience pop-up store operated on the first floor of the Myeongdong headquarters last March. After attracting approximately 8,000 domestic and international visitors within just five days of opening and receiving an overwhelmingly positive response, the space was renovated into a permanent lounge.

A SamyangFoods representative stated, “We hope the Pepo Lounge will become a new landmark in Myeongdong, offering both a refreshing respite and an enjoyable brand experience to domestic and international tourists weary from the sweltering heat,” adding, “We will continue to expand our unique brand touchpoints to engage with customers in a friendly manner across borders and generations.”