[Edaily Reporter Lee So-Hyun ] Creator marketing, which used to rely on intuition and personal connections, is becoming more sophisticated through data-driven approaches. Cafe24 Corp.(042000)is utilizing official YouTube data to connect brands and creators more precisely and is strengthening its marketing framework—from content performance analysis to advertising and sales conversions.

Global e-commerce platform Cafe24 Corp. announced on the 6th that it has become the first in Asia to complete integration with the “YouTube Creator Partnership API.”

The Creator Partnership API is Google’s official API designed to help agencies and Software-as-a-Service (SaaS) platforms that conduct creator marketing efficiently manage brand collaborations on YouTube.

It provides the functions and data necessary for the entire campaign lifecycle—from creator discovery to measuring the performance of brand collaboration content—including viewing creator information, creating and managing collaborations between brands and creators, and analyzing content and campaign performance.

The key to this integration lies in directly combining YouTube’s official data with Cafe24 Corp.’s creator marketing capabilities.

Cafe24 Corp. conducts comprehensive analyses of channel performance, content characteristics, and viewer interests based on creator data provided by YouTube. Through this, the company plans to further refine its recommendations for creators that align with brand product characteristics and campaign objectives.

Brands can identify suitable creators more quickly and receive systematic support all the way through to executing collaborations. Creators can be connected with brand collaboration opportunities that match their channels and content.

Cafe24 Corp. already operates “Cafe24 Creator Marketing,” which supports all aspects of creator collaboration, and “Matchmaking,” a service specialized in content commerce. Through this API integration, the company aims to enhance synergies with its existing services and further refine the entire creator marketing process using data-driven insights.

Performance analysis is also expected to become more precise. Cafe24 Corp. plans to sequentially apply new YouTube metrics to its service, including performance levels relative to similar creators, actual reach reflecting co-viewing, and information on brand mentions within content.

This will enable brands to assess the relative competitiveness and actual influence of content beyond mere view counts. The data can also be used to select partners for future collaborations and formulate campaign strategies.

The analysis results will lead to increased advertising and sales performance. Brands can compare the organic and paid performance of creator content to identify high-performing content and creators. Content that has demonstrated strong performance can be scaled up through initiatives such as “Creator Partnership Ads.”

Cafe24 Corp. plans to create a structure where creator content translates into tangible business results for brands by connecting creator discovery, content creation, performance analysis, advertising expansion, and sales conversions via YouTube Shopping into a single, seamless workflow.

Moving forward, Cafe24 Corp. will gradually expand the application of its Creator Partnership API across its platform. The company intends to enhance the competitiveness of its services throughout the entire creator marketing process by refining data-driven matchmaking, automating collaboration and campaign management, and strengthening the integration of ads and external links.

Lee Jae-seok, CEO of Cafe24 Corp., stated, “The competitive edge of creator marketing lies in accurately connecting brands with the right creators and maximizing results.” He added, “By utilizing the Creator Partnership API as a core data hub to combine official YouTube data with Cafe24 Corp.’s e-commerce and marketing capabilities, we will build an environment where brands and creators can achieve results more quickly and transparently.”