[Edaily Reporter KYUNG GYEYOUNG ] Shinwon ( Shinwon(009270)) announced on the 10th that it has established a dedicated artificial intelligence (AI) organization to drive data-driven AI Transformation (AX) innovation.

With recent increases in supply chain uncertainty and the accelerating pace of changes in consumer trends, the fashion industry has entered an era where the speed of market response determines a company’s competitiveness. Shinwon’s strategy is to integrate AI, automation technologies, and data platforms to enhance visibility into its global supply chain and establish a data-driven decision-making system that supports improved operational efficiency and profitability.

To this end, Shinwon is establishing an implementation framework centered on a company-wide dedicated AI organization. It will create an AI-based decision-making environment by adopting ChatGPT Enterprise—OpenAI’s enterprise AI solution—while simultaneously enhancing its data operations system by integrating SAP with Robotic Process Automation (RPA).

Shinwon plans to use AX to build a data framework that serves as the foundation for AI utilization and to advance operational automation. The newly established dedicated AI organization will be responsible for formulating company-wide AI utilization strategies and identifying AI initiatives that can be applied to the operations of each department.

In addition, Shinwon plans to build a market intelligence system based on AI and data. The goal is to optimize overall supply chain operations—including enhancing market responsiveness by identifying global trend shifts and incorporating them into product planning and production strategies.

Park Jeong-ju, CEO of Shinwon, stated, “Competitiveness in the global fashion industry depends on how quickly and accurately data across the entire supply chain is utilized.” He added, “Through company-wide AX innovation, we will connect our global organization and supply chain on a single data platform to improve customer response times and operational efficiency, and we will leap forward as a global fashion company with data-driven competitiveness.”