Business·Industry

The Avante, Now Priced at 3.64 Million Won: Its Only "Flaw" Is This [Test Drive]

"Is It a Concept Car?" Futuristic Exterior, Cozy Interior Earn "Pass" From Feature Phones to Smartphones… A Software “Complete Transformation” Acceleration is “so-so”… Ride comfort and driver-assistance features exceed expectations for this class "Disappointing" 3.64 million won increase in starting price… Impact of making safety features standard

LEE BAE-WOON
2026-08-26 08:30:03
[Goyang = E-Daily Reporter LEE BAE-WOON ] The Avante is not a flagship sedan boasting powerful performance and flashy new technology. It is an entry-level model focused on the fundamentals needed for everyday driving. It is only natural to first consider how faithfully it incorporates the essential elements a car should have and whether there are any aspects that might cause inconvenience during daily use.
Hyundai Motor’s The All-New Avante (Photo: E-Daily Reporter LEE BAE-WOON )

On the 24th, while driving the 8th-generation “The All-New Avante” on a round trip covering approximately 40 km from Hyundai Motor Studio in Goyang, Gyeonggi Province, to Yeongjong Island in Incheon, I scrutinized the car inside and out but could hardly find any flaws. The car’s fundamental driving dynamics were solid, and both its convenience features and perceived quality exceeded expectations.
Hyundai’s The All-New Avante (Photo: E-Daily Reporter LEE BAE-WOON )

The exterior of the new Avante has received consistent praise ever since it was first unveiled at the Busan Mobility Show last June. The actual car is even more attractive than in photos; the matte-finish models, in particular, look so much like concept cars that you might believe they were brought straight off the concept stage. It strikes a balance that is futuristic yet understated, distinctive yet timeless.
Hyundai’s The All-New Avante driver’s seat (Photo by E-Daily reporter LEE BAE-WOON )

The interior isn’t as lavish as that of a flagship sedan, but it has a calm, composed feel. The large display and digital instrument cluster offer excellent visibility, and the wireless phone charging pad is conveniently placed within easy reach. It is truly commendable that frequently used functions while driving—such as the climate control, media controls, and hazard lights—have been left as physical buttons rather than being consolidated onto the digital screen. The ambient lighting also adds a sophisticated touch to an interior that could otherwise feel bland.

The in-car software has undergone a complete transformation. If the infotainment system in the 7th-generation Avante (CN7), launched six years ago, was like a feature phone, the Pleos Connect-based system in the new Avante is like a smartphone. The menu layout is much more intuitive, and the screen transitions and touch response speeds are in a league of their own. The ability to expand functionality through various applications, including YouTube, is a change that would have been hard to imagine before.
Screen showing the conversation history with “Gleo,” the in-car AI assistant in Hyundai’s All-New Avante (Photo by Reporter LEE BAE-WOON, Edaily)

Starting with the Premium trim, the vehicle is equipped with the AI assistant “Gleo.” Even if you stammer while making requests regarding vehicle settings and features, it accurately understands your intent, and it is also useful for asking about minor details such as weather and traffic information.

However, there are still clear limitations when it comes to controlling the vehicle’s hardware. For example, if you ask, “Turn on Auto Hold,” Gleo will display the relevant button on the screen but cannot activate the feature directly. A Hyundai official explained that while many features remain unimplemented due to safety and regulatory reasons, the company plans to continuously expand functionality through future over-the-air software updates.
Interior of the Hyundai All-New Avante (Photo: E-Daily reporter LEE BAE-WOON )

The 2.0-liter gasoline model has a maximum output of 149 마력 and maximum torque of 18.3 ㎏f·m, so its acceleration isn’t particularly strong. Even when the accelerator is pressed firmly to the floor, there is a slight delay before the car really picks up speed, and engine noise is quite noticeable inside the cabin. That said, it’s not to the point where one would describe it as underpowered. It handles everyday city driving at medium and low speeds without any issues, and it has more than enough power to pass other cars on open highways.

The ride quality far exceeds expectations. It smoothly absorbs the impact of bumps and speed bumps, and there is minimal vibration. Even at high speeds, the body doesn’t sway unsteadily; instead, it stays firmly planted on the road and glides along. It’s enough to make you momentarily forget the difference in vehicle class. The D-cut steering wheel is slightly small, and the steering feel is light, so it lacks a bit of that satisfying “feel” when turning the wheel—but for consumers who prioritize driving comfort, this is actually an advantage.
Hyundai’s All-New Avante (Photo: E-Daily reporter LEE BAE-WOON )

There’s nothing to fault in the driver-assistance systems either. The car stays firmly centered in its lane, and the Smart Cruise Control detects the vehicle ahead and accelerates or decelerates smoothly and reliably. Thoughtful features like the blind-spot monitor, vibration-alert steering wheel, and surround-view monitor—once expected only in higher-end models—will be particularly welcome for novice drivers.

After the test drive, the average fuel economy displayed on the instrument panel was 14.2 km/L. Considering the driving conditions—which included congested areas on the outskirts of Gimpo—and the fact that I drove freely at speeds up to 140 km/h on the open Airport Expressway, the fuel efficiency was largely in line with expectations.
The driver’s seat of the Hyundai All-New Avante (Photo by E-Daily reporter LEE BAE-WOON )

The starting price for the new Avante is 23.98 million won, a rise of 3.64 million won from the previous model’s starting price. While consumer complaints are significant, it’s difficult to make a simple comparison based solely on the lowest starting price. According to a Hyundai official, less than 10% of 7th-generation Avante buyers purchased the vehicle in its base trim without adding any safety or convenience features. The vast majority of consumers either opted for higher trim levels or added safety and convenience features they deemed essential.

In line with this trend, the new Avante has made a host of highly sought-after safety features—such as Lane Keeping Assist 2 and Safe Exit Warning—standard even on the base trim. While the option to purchase the vehicle at a lower price has disappeared, the official explained that when comparing models with similar specifications, the actual price difference is only about 1 million won. Considering that the Avante’s primary target demographic consists of drivers in their 20s and 30s with limited driving experience, this product configuration—which makes safety features standard—is a compelling proposition.
Hyundai’s All-New Avante (Photo: Hyundai Motor Company)

Nevertheless, one major flaw remains: the pebble-shaped smart key, designed to resemble the letter “H”—the first letter of Hyundai’s name. Complaints about this feature—that it is unnecessarily large and lacks sophistication—have been constant. Fortunately, a Hyundai official revealed that a new version of the smart key is currently under development and is planned for future models.

Economy

Corporation

IT·Science

Economy

[VC's Pick] "AI, Too, as a Full-Stack Solution"... 'Mistral AI,' Which Caught Samsung's Eye

This week (September 7–11), startups in various sectors—including artificial intelligence (AI), robotics, and healthcare—secured investments from venture capital (VC) firms and accelerators (ACs).In p…
2026-09-12 10:05:05

Corporation

"Now Is the Time for Chuseok Shopping": From Ribs to Cosmetics… Discounts Are Everywhere

The retail and e-commerce sectors are stepping up efforts to attract customers ahead of the Chuseok holiday. Department stores and outlet malls are hosting character-themed and fashion pop-up shops as…
2026-09-12 09:22:11

IT·Science

1.11 Million Foreign Workers… AI Interpreters Make Inroads into Shipyards

Artificial intelligence (AI) translation and interpretation technology, which was previously used mainly in tourism and international conferences, is now making inroads into manufacturing and safety s…
2026-09-11 15:08:26