[Edaily Reporter YU JIN-HEE ] Global digital marketing specialist Wise birds Inc.(273060)is accelerating its expansion into the cross-border e-commerce market. Targeting the rapidly growing TikTok Shop ecosystem, the company has unveiled its proprietary artificial intelligence (AI) solution, signaling a shift in the global commerce market landscape.

Wise birds Inc. announced on the 27th that it participated in the “2026 K-Commerce Global Expansion Summit,” held on the 21st, where it presented global commerce growth strategies utilizing TikTok Shop and its proprietary AI solution.

At the event, Choi Ho-jun, CEO of Wise Birds Inc., delivered a keynote speech titled “TikTok Shop: Turning Content into Growth.” He emphasized that the essence of TikTok Shop is not merely a sales channel, but rather “content-based commerce” that seamlessly connects consumers from product discovery to final checkout through creators’ creative content.

CEO Choi presented three key pillars for domestic brands to achieve tangible results on the global stage: △ identifying “killer content” that drives sales; △ expanding proven high-performing content into digital advertising assets; and △ continuously optimizing performance based on precise data analysis. He explained that brands must move away from the traditional approach of blindly pursuing quantitative growth and instead adopt data-driven, high-efficiency targeted marketing.

The feature that drew the most attention from the market that day was “CUT NOTE,” an AI solution developed by Wise Birds Inc. using its proprietary technology. It serves as a key tool that provides comprehensive support for the performance analysis and precise planning of short-form content—a critical factor in the success or failure of the TikTok Shop business.

CUT NOTE precisely identifies popular content generating explosive reactions on the TikTok platform and real-time trends across various industries. It then employs AI algorithms to dissect and analyze the DNA of successful content—including the opening “hook” that instantly captures viewers’ attention, frame-by-frame composition, compelling storytelling, and natural product placement.

Going beyond simple analysis, it automatically generates content storyboards optimized for each partner brand’s unique identity, as well as customized production guidelines for creators. This structure enables the immediate application of the success formula from proven content to the creation of subsequent performance advertising materials. In essence, it has transformed the short-form video production process—which previously relied on intuition and instinct—into a precise, data-driven scientific process.

Wise birds Inc. is also accelerating the enhancement of CutNote. The company plans to sequentially roll out generative AI-based production features that cover the entire process, from storyboard planning to the actual production of short-form videos.

Through this, the company aims to seamlessly build a value chain that spans the discovery, analysis, planning, and final production of high-performing content. Domestic brands, which previously struggled to keep pace with global short-form trends due to limitations in manpower and capital, can now secure stronger content competitiveness and expect tangible sales growth.

CEO Choi emphasized, “With the explosive growth of TikTok Shop and the resulting flood of creator content, we have reached a point where we must move beyond mere quantitative expansion and elevate the qualitative competitiveness of content through thorough data analysis.” He added, “By combining Wise birds Inc.’s global performance marketing expertise—accumulated over many years in the field—with our proprietary AI solutions, we will contribute to strengthening the global e-commerce competitiveness of domestic brands and driving tangible sales growth.”