[Edaily Reporter An Yu-ri ] To mark the 10th anniversary of its sponsorship of startups at G-STAR, NC (NCsoftCorporation(036570)) is expanding its support platform to the B2C Pavilion. This initiative is designed to help game developers showcase their works to the general public and gauge on-site reactions.

NC announced on the 27th that it will operate a “Startup with NC” booth in the B2C Hall at G-STAR 2026, taking place at BEXCO in Busan from November 19 to 22. This year’s participating companies are Superjoy and Genisoft.

NC has been sponsoring startups’ participation in G-STAR in partnership with the Korea Internet Enterprise Association since 2017. As of last year, it had provided support to 43 companies on 51 occasions. Previously, the support included independent B2B booths, admission tickets, and opportunities for collaboration and promotion with industry professionals.

Last year’s revenue for the 17 companies that responded to the performance survey totaled 67.58 billion won. This represents a 558% increase from the 10.27 billion won in revenue they reported at the time of their G-STAR participation. The cumulative revenue of these companies since their participation stands at 290.77 billion won.

The number of employees rose from 163 at the time of participation to 448, representing the creation of 285 new jobs. Cumulative investment secured after participation totaled 19.28 billion won, and the value of contracts signed reached 15.72 billion won.

In addition to G-STAR, NC continues to support startups’ participation in major domestic and international game shows, such as the “Busan Indie Connect Festival (BIC),” “IndieCraft,” and the “Taiwan Game Show.”

Park Seong-ho, Chairman of the Korea Internet Enterprise Association, stated, “We deeply appreciate NC’s dedication and efforts toward mutual growth, as it has served as a steadfast partner to game startups over the past decade.” He added, “The Korea Internet Enterprise Association will also spare no effort in supporting startups with innovative ideas, in collaboration with member companies like NC, so that they can fully unleash their potential within a healthy industry ecosystem.”

Jang Hyun-young, Executive Vice President of External Relations at NC, remarked, “Startups that have participated in G-STAR over the past 10 years are establishing themselves as new growth engines for the gaming industry.” She added, “This year, through participation in the B2C Pavilion, we aim to expand the opportunities for startups to engage with users, and we will continue to strive for the sustainable growth of the gaming ecosystem.”