[Edaily Reporter Shin Yeong-bin ] LOTTE INNOVATE(286940) ’s subsidiary, Calibers, has implemented an artificial intelligence (AI)-based gift recommendation feature in Lotte Department Store’s lifestyle curated shop, “Sisihosi.” Following fashion, home appliances, and sports, the company is expanding the scope of its immersive commerce offerings to include lifestyle products.

Calibers announced on the 27th that, in collaboration with Lotte Department Store, it has launched the “Sisiho-si Immersive Store” on the Sisiho-si brand page within the Lotte Department Store Mall mobile app.

This service features a newly implemented “AI Curator.” When customers select their desired criteria—such as the recipient, purpose, mood, and price range—the system recommends products that match those criteria.

Rather than using a complex interactive interface, the system is designed to first present the necessary selection criteria, allowing customers to find products with just a few clicks. The aim is to enhance shopping convenience by enabling customers to quickly browse for desired items among a wide variety of products.

The “Gift Shop” showcases a total of 52 flagship products organized by category. The selection includes 21 lifestyle items—such as kitchen tools, tableware, and home decor—22 food items—including desserts, tea, and honey—and 9 fashion and miscellaneous items—such as eco-bags, keychains, and socks.

Since last July, Caliber has been expanding its immersive commerce collaborations with Lotte affiliates. It offers a virtual try-on feature in Lotte ON’s “AI Styling Shop” and has implemented digital twin and AI consultation features in LOTTE Himart’s “PLUX Virtual Store.” It also operates a virtual styling shop with the Lotte Giants where customers can try on uniforms and merchandise.

The collaboration with Sisiho is the fourth such initiative. Caliber plans to accumulate business experience in the retail sector by applying AI and virtual space technologies tailored to the product characteristics of each affiliate.

LOTTE INNOVATE is also expanding its AI Transformation (AX) business into industries beyond retail. In collaboration with Lotte Construction, it has integrated its proprietary large language model (LLM)-based AI voice control technology into a smart home app and is providing an AI voice translation service that recognizes technical terminology at construction sites.

In the agricultural sector, the company is also advancing smart farming by providing cultivation information through AI agents and conducting growth analysis using vision-based AI.

A Calibers representative stated, “We are providing differentiated customer experiences by combining immersive content with AI features tailored to the characteristics of each industry,” adding, “We plan to expand our immersive commerce business into various fields, including entertainment, beauty, and education.”