[Edaily Reporter Lee So-Hyun ] Kakao(035720)has launched a performance-based advertising product to help small and medium-sized businesses easily gain friends on KakaoTalk Channels.

Kakao announced on the 27th that it has launched “Promote Our Channel,” a new product on its “Easy Ads” advertising platform.

"Easy Ads" is an advertising platform for small and medium-sized businesses that Kakao introduced in June of last year. It is a service that allows businesses to manage their own ads directly, without the need for a separate advertising agency.

Following its first product, “Promote Our Store,” Kakao has now introduced “Promote Our Channel,” which helps businesses acquire friends on KakaoTalk Channels.

“Promote Our Channel” operates on a CPA (Cost Per Action) model, where advertisers pay based on the number of friends added. CPA is a performance-based billing method in which advertisers pay when users take a specific action.

Advertisers can set their own cost per friend addition. Kakao provides recommended rates by industry to help even business owners with limited advertising experience run campaigns easily.

Ads are displayed on KakaoTalk BizBoard. Depending on the advertising objective, businesses can use various ad formats, such as the standard format and coupon format.

Through performance reports, advertisers can track not only friend-add results but also purchase conversions on Talk Store and offline coupon redemptions. Kakao plans to expand this functionality in the future to allow for more detailed tracking of post-advertising performance.

Launch incentives are also available. To celebrate the launch of “Promote Our Channel,” Kakao will provide a Biz Coupon worth 30,000 won to businesses that create an advertising account. If you register an auto-payment card, you’ll receive an additional 30,000 won, for a total benefit of up to 60,000 won.

Users who add a KakaoTalk channel through an ad will receive 100 won in Kakao Shopping Points, paid for by Kakao. Advertisers can increase the number of new followers at no additional cost.

A Kakao representative stated, “We’ve been receiving positive feedback from businesses using ‘Easy Ads’ saying it has helped with store operations,” adding, “‘Our Channel Promotion’ is a product designed to support businesses in not only acquiring new customers but also maintaining ongoing communication with them.” The representative continued, “We will continue to enhance our services so that small and medium-sized businesses can run their ads more easily and effectively.”