[Edaily Reporter KYUNG GYEYOUNG ] Shinsegae Co.,Ltd ( E-MART Co., Ltd.(139480)) announced on the 4th that it is holding a pre-order event for Chuseok gift sets. During the event period, customers who pay with a participating card or earn Shinsegae Points when purchasing gift sets will receive a discount of up to 50%.

This event runs from the 6th to the 16th of next month, two days longer than last year’s Chuseok event. This is because an increasing number of customers are preparing holiday gifts in advance, with pre-orders accounting for 61.6% of Chuseok gift set sales in 2024 and 72.6% in 2025.

The first phase, which offers significant benefits including gift certificates, has been extended by four days to run from August 6 to September 4. The maximum amount of Shinsegae Co.,Ltd gift certificates awarded for payments of 300,000 won or more made with a participating card is 6 million won during the first phase, 4 million won during the second phase (September 5–11), and 2.5 million won during the third phase (September 12–16). Gift sets are shipped free of charge, and for customers ordering in bulk, E-Mart operates a compensation system that provides up to 1 million won if the products do not arrive by the promised delivery date.

E-MART Co., Ltd. has increased its inventory of fruit sets—a staple Chuseok gift item—by up to 40% compared to last year’s Chuseok. Its flagship product, “Apples from Famous Growing Regions” (3.8 kg), is priced at 59,500 won when paid with a promotional card.

For meat sets, the U.S. and Australian LA-style short rib set (2 kg) is priced at 99,800 won and comes with a “10+1” bonus. The “Geumhan-don Assorted Set” (1.35 kg), made with premium cuts, is available for 59,840 won when paid with a promotional card. For seafood gift sets, the “Special Selection Red Seabream and Hairtail Set” and the “Special Selection Yeonggwang White Croaker Set No. 3” are being sold at discounted prices of 79,660 won and 47,840 won, respectively, with discounts applied when paying with a promotional card.

Among alcoholic beverages, the value-for-money “Marcel Martin Crémant de Loire + Pierre Guillot Brut” set, which includes sparkling wine, is available at a 45% discount for 28,600 won. “Tamdu 21-Year-Old” and “Glen Grant 18-Year-Old” are also available as gift sets.

In addition to E-MART Co., Ltd., Traders Wholesale Club and E-MART Everyday will also hold pre-order events for Chuseok gifts during the same period. SG CO., LTD. also plans to sell most of E-MART Co., Ltd.’s gift sets on E-MART Mall.

Jeong Woo-jin, head of marketing at E-MART Co., Ltd., said, “E-MART Co., Ltd. has prepared pre-order gift sets packed with generous benefits in anticipation of the upcoming Chuseok holiday,” adding, “We hope customers will prepare their Chuseok gift sets in advance at E-MART Co., Ltd., where they’ll find reasonable prices and a wide variety of options.”