[Edaily Reporter KYUNG GYEYOUNG ] HYUNGJI ELITE is partnering with the Independence Hall of Korea to launch a merchandise line designed to widely promote the history and noble spirit of the independence movement.

HYUNGJI ELITE(093240)The company announced on the 14th that it signed a memorandum of understanding (MOU) with the Independence Hall of Korea on the 12th at the Gyeore Nuri Hall within the Independence Hall of Korea in Dongnam-gu, Cheonan, South Chungcheong Province, to promote the historical value of the independence movement.

This agreement was initiated to inform more citizens about the history of Korea’s independence movement and the spirit of sacrifice demonstrated by independence activists, and to provide an opportunity to continuously remember their significance in everyday life. Based on their respective expertise and capabilities, both parties will explore various collaborative measures to promote the historical value of the independence movement and foster a broader social consensus.

HYUNGJI ELITE plans to combine its planning and design capabilities with the academic materials and historical content accumulated by the Independence Hall of Korea to introduce content and products that the public can relate to more easily. In particular, the company will fully launch an official merchandise business targeting the Independence Hall’s annual visitors, who number 1.79 million. The plan is to create new touchpoints where the values of the independence movement are conveyed in a relatable way across generations by designing products that allow people to naturally engage with the historical background and significance embedded in each item.

HYUNGJI ELITE has been running the “Youth National Heritage Guardians” program for 16 years to enable future generations to directly experience the value of our history and national heritage, and the “Elite Patriotism Camp” for 21 years to foster a proper historical perspective and a sense of pride among children and youth. This agreement is also an extension of these patriotism initiatives.

A HYUNGJI ELITE official stated, “Just as we have long shared the value of our history with young people, through this collaboration, we will strive to ensure that more citizens can naturally encounter and remember the noble sacrifices of independence activists and the spirit of the independence movement in their daily lives.” The official added, “We will continue to expand various activities that promote the value of our history and culture by leveraging HYUNGJI ELITE’s planning and design capabilities.”