[Edaily Reporter Lee So-Hyun ] Naver’s (NAVER(035420)) streaming platform, Chizichik, is expanding its esports content experience to the offline world. In partnership with Riot Games, it will host a Teamfight Tactics (TFT) Influencer Match at The Hyundai Seoul in Yeouido, Seoul, showcasing community-oriented content that engages both on-site audiences and online viewers.

Naver’s Chijijik announced on the 14th that it will host the “TFT Chijijik Influencer Match” on the 15th at The Hyundai Seoul in Yeongdeungpo-gu, Seoul.

This event is part of the “TFT Wild Fan Fest,” a large-scale offline event organized by Riot Games and HYUNDAIDEPARTMENTSTORECO.,LTD ahead of the release of the new TFT set, “Mystic Forest.” The influencer match, hosted by Chijichik, will take place on the open-air stage at Sounds Forest on the 5th floor of The Hyundai Seoul.

Eight participants, including former League of Legends (LoL) pro players and Chijijik streamers, will take part in the match. Streamers Kolangi, Park Hong-si, Youngdu, and Jeongryeongwang, along with former pro players “Ambition” Kang Chan-yong, “Beryl” Jo Gwon-hee, and “Insec” Choi In-seok, as well as model Jeong Hyuk, will be divided into two teams to compete in a 4-on-4 match.

This tournament goes beyond a mere spectator event; it is designed so that both the live audience and online viewers can directly participate in the flow of the matches. A mission card will be revealed before each match, and fans will decide which mission the participants must complete through real-time voting. Organizers explain that since the course of the match changes depending on the mission chosen by fans, the event offers a new viewing experience beyond just the win-or-lose outcome.

Interest at the venue was high. As the largest-ever TFT offline event, advance reservations for this event sold out in about three seconds. On the 13th, Chijijik also streamed a team selection broadcast featuring the participants, further heightening anticipation for the main tournament.

At the event venue, there will also be fan meetings where Chijijik influencers can interact directly with fans, as well as giveaways.

The main tournament on the 15th will be broadcast live on a total of nine channels, including the official Chijichik gaming channel and the individual channels of the eight participants. Any Chijichik streamer can use the matches as “watch-together” content on their own channel.

Naver also plans to offer in-game rewards to users who watch the Chizichik Riot Games Korea official channel or the participating influencers’ personal channels for at least 30 minutes.

Since signing a strategic partnership with Riot Games last December, Chijichik has expanded its original content—including broadcasts of major esports tournaments—that engage both streamers and fans.

Last June, in conjunction with the “2026 LCK MSI Qualifiers,” Chizichik hosted the “CSI Expedition,” where 110 streamers and fans gathered in Wonju to watch the matches together. This was an effort to bridge the online community of streamers and fans with an offline, in-person experience.

Shin Seul-gi, Head of Content Partnerships at Naver Games, said, “Based on Naver’s technological capabilities and community strengths, Chijichik is continuously expanding content experiences that allow streamers and viewers to participate directly and enjoy together in collaboration with major esports intellectual property (IP).”

She added, “Moving forward, through collaborations with various partners, we will provide streamers with new opportunities for content creation and activities, and offer users unique entertainment experiences that span both online and offline, thereby strengthening Chijichik’s unique content ecosystem.”