[Edaily Reporter Lee So-Hyun ] FLITTO Inc.(300080), a company specializing in artificial intelligence (AI) data, is consolidating its previously scattered AI translation and interpretation services under a single brand called “Vogl” and accelerating the expansion of its solutions business. The company is targeting the corporate and public sector markets by emphasizing “personalization”—which involves learning users’ pronunciation and technical terminology—and plans to introduce dedicated hardware bearing the Vogl brand next year, including portable and classroom models.

On the 30th, FLITTO Inc. held its second “Media Insight Day” at the Grand InterContinental Parnas in Gangnam, Seoul, and unveiled its integrated AI translation and interpretation brand, Boggle, along with its data and Datasolution, Inc. business strategies.

“Bogl,” short for “Voice of Global Languages,” is a brand that reorganizes existing individual services—such as Chat Translation and Live Translation—into a single system. Apps for general users will be consolidated under “Bogl,” those for conferences and events under “Bogl Stage,” and those for stores and service counters under “Bogl Zone.”

“The More You Use It, the Better It Knows You”… Personalized AI as a ‘Game-Changer’

The key differentiator is personalization. The system continuously learns users’ voices, frequently used expressions, company names, proper nouns, and industry terminology, improving recognition and translation accuracy the more it is used. Boggle Note includes not only recording and summarization features but also an AI function that analyzes meeting or interview content to recommend follow-up questions. Personalized data can be synchronized across other services, such as Boggle Stage, Note, and on-premises solutions.

Lee Jeong-soo, CEO of FLITTO Inc., explained, “Although Bogle Stage is priced about 20–30% higher than competing solutions, there are cases where customers who had previously chosen other products are returning due to issues with proper noun recognition or translation accuracy.” He added, “Without personalization, proper noun recognition can suffer at events,” emphasizing that data accumulation determines the quality of interpretation and translation.

Market expansion is also accelerating. The number of events adopting Boggle Stage rose from 150 in 2024 to 442 last year, and is expected to exceed 600 this year. The company is expanding its corporate client base to include KoreanAirLines, CJ CheilJedang Corp., LGELECTRONICS, Shinsegae Co.,Ltd., Hanwha Ocean, Olive Young, BGF Retail, and Kyobo Book Centre.

During the Q&A session that day, CEO Lee stated that, between the data and solutions businesses, the solutions business is currently growing faster. Cumulative revenue in the solutions segment for the first half of this year reached approximately 2.4 billion won, a 175% increase compared to the same period last year.

Beyond Software to Hardware… Expanding On-Premises Solutions

The company’s business scope is also expanding into hardware. FLITTO Inc. is researching and developing portable devices, equipment for AI-powered classrooms, and compact display-based translation devices. It is also exploring ways to integrate “Vogl” into existing devices such as smart glasses and earbuds. CEO Lee said, “Next year, you’ll be able to see a variety of devices bearing the Vogl brand.”

The company is also growing its on-premises AI translation and interpretation business, targeting enterprises and public institutions where security is critical. This approach involves installing models on a company’s internal servers to ensure that meeting and voice data do not leave the organization and end up in an external cloud. The plan is to increase supply to major domestic corporations and institutions before expanding into the global market.

The company’s existing core data business is expanding its scope to include physical AI. FLITTO Inc. plans to acquire a large volume of video footage capturing human behavior from a first-person perspective and utilize it as data for robots to recognize objects and learn behaviors. Building on a multinational network of contributors—with a cumulative total of 14 million platform users—FLITTO Inc. is expanding its capabilities from text, speech, images, and video to physical AI data.

The data marketplace launched this year is another new growth driver. It involves selling data in sectors such as fashion, interior design, and food and beverage. Under this model, when individuals or companies upload data, FLITTO Inc. verifies copyright, personal information, and ownership before selling it to AI companies and other buyers. CEO Lee likened this to an “intangible Coupang” and emphasized, “Currently, more than 500 data sets are registered, and actual transactions are taking place.”

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.’s Revenue Has Continued to Grow Since Its IPO… “Stock Price Trends Prove It with Numbers”

Founded in 2012, FLITTO Inc. grew based on its language data business before fully launching its AI translation and interpretation solutions business in 2023. As a result, FLITTO Inc.’s scale has steadily expanded. Consolidated revenue increased from 17.76 billion won in 2023 to 20.3 billion won in 2024 and reached 35.98 billion won last year. Last year, the company also successfully returned to profitability with an operating profit of 6.15 billion won.

CEO Lee stated, “Revenue has never declined even once since our IPO,” adding, “What we need to prove this year is that last year’s performance was not a one-time surprise.”

FLITTO Inc. is aiming for revenue in the 50 billion won range and operating profit in the 10 billion won range this year. CEO Lee said, “Invoices for business conducted in the first and second quarters are being issued in the third quarter,” adding, “Revenue and profit are exceeding our expectations.”

Building on the launch of Bogle and the expansion of its data platform, FLITTO Inc. plans to pursue the following goals by 2027: △ securing leadership in the global data market; △ popularizing Bogle-based solutions; △ establishing a global data platform; and △ building a customer-tailored on-premises ecosystem.

Regarding recent stock price trends, the company has made it clear that it intends to prove its corporate value through actual performance rather than short-term speculation. CEO Lee emphasized, “We are very mindful of the stock price,” but added, “We are not the type to artificially inflate the stock price. Ultimately, delivering strong financial results is the best way for us to prove our worth.”