[Edaily Reporter KYUNG GYEYOUNG ] Men’s clothing brand MAN ON THE BOON is entering the U.S. brick-and-mortar market.

SHINSEGAE INTERNATIONAL(031430)The company announced on the 20th that its brand, MAN ON THE BOON, will be carried by the high-end boutique “Just One Eye” in Los Angeles (LA).

Just One Eye is a boutique that holds a unique position in the fashion industry thanks to its curation that blends luxury high fashion with the arts. While MAN ON THE BOON has sold its products globally online, this marks its first foray into a brick-and-mortar store.

In its Fall/Winter (FW) collection this year, Man on the Bun expressed a strong yet warm Namsung masculinity by harmonizing vintage-looking fabrics with hairy, cozy textures, inspired by the theme of Korea’s winter sea. At Just One Eye, the brand will showcase approximately 40 styles, focusing primarily on cashmere and alpaca knits and leather outerwear. These items have garnered significant interest from local industry professionals and customers.

Man on the Bun’s strategy is to promote the appeal of Korean brands—beyond K-pop and beauty—and to gain recognition for its competitiveness through the quality and design of its products. The brand plans to target local customers by emphasizing materials, craftsmanship, and tailoring rather than chasing trends.

Starting with this entry into the U.S. market, Man on the Bun plans to solidify its foothold in North America. The brand is also set to launch at Bergdorf Goodman, a luxury department store in New York, and Holt Renfrew, a Canadian department store, during next year’s Spring/Summer (SS) season.

A representative from SHINSEGAE INTERNATIONAL’s Man on the Bun stated, “We will showcase Man on the Bun’s distinctive, sophisticated designs and product planning capabilities to U.S. customers and highlight the diverse appeal of Korean Namsung clothing,” adding, “We will expand global distribution partnerships that align with the brand’s direction to broaden our growth base in overseas markets.”