[E-Daily Reporter Kwon Oh Seok ] Newtree Co., Ltd.(270870)has launched a new product featuring its flagship brand “EverCollagen,” marking an expansion of its inner beauty product lineup. Newtree Co., Ltd. announced on the 15th that it has launched “EverCollagen In&Up Core.” (Photo courtesy of Newtree Co., Ltd.) This product is designed around a “Basic Care” concept, allowing for convenient daily consumption while maintaining skin health benefits. The company explains that taking just one tablet a day completes an inner beauty routine, enhancing convenience for busy modern consumers. The main ingredient is “low-molecular-weight collagen peptide,” developed in-house by Newtree Co., Ltd. This ingredient is designed with a tripeptide structure featuring the GPH (Gly-Pro-Hyp) sequence—identical to that of skin collagen—which enhances absorption and delivery efficiency to the skin. Additionally, the company applied its proprietary enzyme technology, and the product has been recognized for its skin health benefits with a daily intake of just 1 gram. The company explained that human clinical trials confirmed significant improvements in a total of 17 skin-related indicators, including skin hydration, elasticity, and dermal density. The ingredient formulation focuses on elements essential for basic skin care. It contains collagen along with biotin, which plays a role in energy production; the biotin content is formulated at 1,600% of the daily recommended intake. Furthermore, it is available in a refined form that minimizes taste and odor, allowing even consumers unfamiliar with collagen products to take it without hesitation. A representative of Newtree Co., Ltd. stated, “This product was designed around core ingredients while maintaining the functionality of Premium GPH Collagen,” adding, “We focused on helping consumers achieve systematic skin care from the inside out through a simple daily routine.”
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