[Edaily Reporter Kang Min-koo ] kakaopay(377300)is hosting an online and offline donation marathon campaign for small business owners.

kakaopay announced on the 20th that it is partnering with singer Sean’s YouTube channel, “With Sean,” to launch “2026 LONG RUN.”

“LONG RUN” is a campaign that goes beyond the literal meaning of “running for a long time” to express the hope that small business owners’ ventures and mutually beneficial relationships with them will endure for a long time. Participants accumulate steps by walking and running in their daily lives through the kakaopay pedometer service, and kakaopay will raise donations to support small business owners based on the cumulative number of steps.

Last year’s event drew a total of approximately 265,000 participants, including over 260,000 in the online competition and 5,000 in the offline competition. Online participants achieved a total of 22.5 billion steps, while offline participants ran a 10-kilometer course alongside singer Sean.

This year, under the slogan “Run Together, Run Longer,” the event has been designed to accommodate even more participants. If the number of participants exceeds 350,000, it will set a new world record for the highest number of participants in a running event.

The cumulative step goal for the event is 50 billion steps. kakaopay plans to donate 500 million won once the total cumulative steps reached by all participants hit 10 billion; it will then donate an additional 500 million won each time the milestones of 30 billion and 50 billion steps are reached, for a total donation of up to 1.5 billion won.

The online event will run for 30 days, from 2:00 p.m. on October 20 to 11:59 p.m. on November 18. Participation is free. Anyone can contribute to the donation by walking or running through the kakaopay pedometer service. On the pedometer service’s home screen, participants can check the total cumulative step count, their individual contribution, and their current ranking in real time. This year, a feature has been added that allows participants to invite friends to run together.

The offline marathon will take place at 9:00 a.m. on the 28th of next month at Hanam Misa Rowing Park. Registration opens at 2:00 p.m. on October 20, and the first 5,000 applicants will be accepted on a first-come, first-served basis.

Shinwon, CEO of kakaopay, said, “Last year, many people supported small business owners through their daily steps and helped us achieve meaningful results together,” adding, “We hope that even more people will join us this year to pool their steps and help small business owners and small brands grow sustainably.”